The past few weeks I have been strongly affected by an event that I never imagined would have a great effect on me:  The death of Steve Jobs.

Obviously, I don’t know him nor do I have any type of connection to him.  I am a new addition to the Apple world and admittedly ignorant to his MANY great achievements, inventions, discoveries, businesses, and life.  His death, while it did catch my attention listening to the news, it didn’t emotionally affect me at first.

About a month ago I went out for a run and put on a podcast, 30 minutes into my run I was in tears.  I was totally taken by surprise by this song:

I hadn’t heard Jobs’ speech prior to this run, but on first listen I was deeply moved.  Especially by his comments on death.

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

Avoiding the trap.  It is so easy to get lost in a sea of doubt and negativity.  There are people around all the time telling you how bad something is, how awful it is, how much better something else could be. Complaining, whining, and groaning.  Self-pity is all too common. You can get stuck in a spiral of negative thoughts, doubt even the very things you love, forget that your time is in fact quite limited.  Keep strength and courage to make a change and work hard for something that you are passionate about, don’t let self-pity or doubters convince you otherwise.

“for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

Don’t let fear stop you.  If you were to die tomorrow, would you be satisfied with what you have done?  Is there something preventing you from doing things you want to do?  Of course, the answer to this can be circumstantial and a whole list of factors must be considered, but at the end of the day if you aren’t satisfied, what are you doing to make a change?  Remember people will judge you no matter what you do, people will have opinions on your choices, someone will always know a better way to do it.  It is easy to judge, voice an opinion, provide the coulda-woulda-shoulda answer and never take on a challenge.  YOU have to make the change, YOU take on the challenge, YOU do something you enjoy, it is up to YOU, not them.

“Don’t be trapped by dogma —which is living with the results of other people’s thinking.”

You have so much to gain and no reason not to follow your heart. I am not going to lie to you.  When we opened the second location for the studio I put all of my energy and life into the growth of this business.  I lost touch with friends, I neglected my personal life, I (with happiness) neglected my laundry pile, I forgot birthdays, I missed major events in friend’s lives that I will never have the chance to be part of again, I was making a sacrifice for something I truly believe in and absolutely enjoy doing.  I wake up every day knowing that each day is a learning opportunity for me.  An opportunity to prove something to myself.  An opportunity to have an effect on a community of people.  I am not losing out, but following my heart.

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.”

Until next time,


Read and/or watch the full speech here:


1 Comment

Filed under SYNCSTUDIO

One response to “RIGHT NOW, THE NEW IS YOU.

  1. Katie R

    Terrific post, Ashley! Great reminder of something so true! You are such a great model for positivity and being passionate about something – keep on doing what you do!

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